The rise of using video in content marketing is no secret anymore as countless of best event company in Malaysia has been using this medium to expand their business. For your information, YouTube is now the second-largest search engine on the web. As a small business owner, you definitely need to know the value of using this platform to expand your business into your content marketing plan. It may sound ridiculous but for small business, video marketing really did open up the doors to opportunities and entertain your customers while educating them at the same time. Despite its prevalence growth, yet many small company operators still seem to shy away from using this powerful marketing tool to their business. Here are the reasons why your small business must take theses opportunity by harnessing the energy by hiring the top videographer in Malaysia for video marketing. 1. Have a Better Rank SEO First and foremost, the utilization of video in content marketing will improve your Search Engine Optimization (SEO) without a single doubt. In fact, the additions of your videos to your website are able to increase the chance of a front-page Google result up to 53 times. And of course, that is when if you do it the right way. Numerous video production companies in Malaysia are spending a lot of time on the website to create quality content to capture and hold the visitor attention. All the business would have to do capitalize on his spot in order to make sure the link to their website on the video itself and with the description as well to increase more traffic to the website. 2. Strong Consumer Attention Now you know that video has been proven that is able to create and leave a striking impact on consumer attention than any other medium. The video-sharing sites namely YouTube has made it easy to share the video using a link to the video or the embed code provided by the sites. This will make the people are more likely to share your fabulous corporate video on their Facebook page, blog and other social media account. Ask any film production company in Malaysia, they are more preferable to use YouTube to promote their artwork as they know it able to captivate the viewers. Besides, any business that includes the videos on their site will generally see a higher engagement rate, higher conversion rates and higher click-through rates if the content is able to fascinate the visitors. If you are able to create and convey a meaningful message with your video, then you don’t have to make it as your life mission to share the video. You could easily have any corporate video production company in Malaysia to help you to promote your video as well. 3. Stand Out From the Competition Undoubtedly, video plays a vital part in content marketing and it is going to become more essential tools for business. In fact, there is 80 per cent of people who watch video ads are able to recall back it even a month later. Whilst, there is 12 per cent of people will purchase the product from the ads. Here and now, can you say the same thing about every blog post and social media update that had read? The answer is likely to be no. Finding ways to outshine your competitors and showcase your creativity can seem to be like a daunting task. However, if you are able creating amazing content that able to grab the attention of the viewer in a flash, then it could make a big difference in your everyday business. Moreover, many event companies in Malaysia tried to stand out from their competitors by creating a different kind of concepts for videos in return for the positive feedback from the viewers. 4. Showcase Your Brand Personality Indeed, when it comes down to it, video marketing is all about how you branding. In order to humanize your brand, use video to connect with the audience with as close as possible for better interaction. By using the video to showcase your brand’s personality helps the visitors on your website achieve a better understanding of who you are and what is the value that you provided. It indirectly builds mutual trust and a special kind of connection that is one of the reasons that keep the viewers coming back. Many of the event management company in KL using the video to educate the viewer and also help the viewer to get a sense of what your company does. When you get to build trust with your audiences, it will make things easier for your business. Believe it or not, it is definitely going to help your small business to grow tremendously through video marketing.